Record Number of Attendees Celebrate the Industry at Cutivate'14
Cultivate'14, the largest all-industry horticulture exposition and convention in North America, concluded Tuesday with more than 10,000 attendees. This is the event's best attendance in more than a decade. The event is not-for-profit and proceeds are used to further industry programs.
Participants came from the U.S., Canada, Mexico, and more than 22 other countries representing Africa, Asia, Central America, Europe, Middle East, Oceania, and South America. The event gathered professionals from all aspects of the horticulture industry, including garden and floral retailing, greenhouse and nursery production, plant breeding, landscaping, interior plantscaping, research and education, and manufacturers and providers of products and services. Formerly known as the OFA Short Course, it was the 86th edition of the event that was rebranded this year as "Cultivate."
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“What I see is an amazing amount of great color, more varieties than I could ever imagine, and more innovative ideas than any other show. We have really taken to the Suntory Collection of plants. They are wonderful and provide us with more options than we have had before. I look forward to the show now every year, and we plan to send several of our managers.”
“The trade show floor is the only place in the U.S. where you can see all of the major players when it comes to the new varieties, greenhouse equipment, structures, and other new products.”
Scranton Gillette Communications
“I NEED to go to see what is new, to connect with other people in the industry, to learn new ways to look at my business, to learn what is happening in the entire horticulture industry. ”
“Having exposure to new products and marketing programs in July allows us time to add them in our production plan the following spring. This can reduce the time to bring new plants and program to market by a year.”
“The educational sessions help me determine what information is critical to my customer base. The more attendees at a session, the more important it is for me to learn and understand the content.”